MICHAELSCHULZ|PHOTOGRAPHY

First three prints. Need to do more …

Great talk by Andrew Zuckerman. Worth watching.

2010/11 Andrew Zuckerman from CreativeMornings on Vimeo.

(Via swissmiss.)

Just finally got around developing the color negs and scanning them. I like it dark.

Going through old stuff from a few years ago .. still like it ..

In a recent discussion with another photographer about the art side of photography
and what it takes to enter it, I made an interesting observation. He told me about
how one has to build credibility within that world (note that I’m coming more from
the commercial side rather the pure art side which seems to be an odd distinction
in itself) in order to move up. How one has to enter juried shows, which as I also
learned means they are juried by one person, in order to grain that credibility.
What irked me about this was the following: if one single person is deciding what goes
into a gallery show, that means that everybody tries to please and appeal to that one
person. Everybody who’s interested in participating has to ask for permission. And there
I said it. Ask for permission. I then thought about what the end goal is if you create
art work. What is your intent, the final goal. If I’m not mistaken, it is to show the
work to as many people as possible. Also, the last time I checked, we’re writing the
year 2010 in which one doesn’t have to ask for permission any longer if one wants to
reach a larger audience. So here goes my theory about this whole process and how I think
I’d prefer to approach this end goal.
Instead of trying to please one juror after another in order to be part of a larger show
that features only a few images of my work, I’d rather throw my own show. Rent a space,
invite interesting people and influencers and put my work on the wall. Why should I have
to ask for permission if I want to show my work? Doesn’t make sense to me. Also, because
we live in the year 2010 in which blogs (you’re reading one right now), Twitter, Tumblr,
Facebook and a galore of other social media buzznames and words are so wide spread, I would
argue that it has never been easier to spread the word about your work. If it is any good,
and that should be your credibility in the first place, people will look at it, talk about
it and come to you. And that’s when you have reached the end goal just by yourself, without
asking for permission first. If you build it, you will find an audience. 2

In case you haven’t tuned in yet, check it out at www.fridayfavecast.com